Tuesday, April 30, 2019
TECH Solutions - Plan to secure internet of things with new law
from BBC News - Technology https://bbc.in/2VBPrbi
Original Content From: http://bbci.co.uk
TECH Solutions - Facebook takes its Portal international, adds WhatsApp, Facebook Live support
At its F8 developer conference, Facebook today announced that it is launching its Portal video chat hardware internationally by bringing it to Canada and a select number of European countries, too. This rollout will begin in June in Canada, with Europe following this fall. In the U.S., Portal sells for $199 and $349, depending on the screen size. The company did not announce international pricing.
Portal originally only launched in the U.S. As the company’s co-founder and CEO Mark Zuckerberg noted during his F8 keynote today, the service has done better than the company expected. Given that it launched right during some of Facebook’s biggest privacy scandals, that’s a bit of a surprise, though we don’t know what Facebook’s own expectations were, of course, or how many of the device it has sold.
In addition, Zuckerberg announced that its WhatsApp messenger is also coming to Portal. That means end-to-end encrypted video chats are coming to Portal, something that should reduce some of the privacy concerns around the device. “Now, you can be sure that when you’re having conversations with your friends and family, everything stays between you,” Zuckerberg said, though most current users probably hope that this has always been the case, even when using Portal without WhatsApp.
Later this summer, Portal will also get new AR effects and a story-reading mode. Starting today, Portal can also display photos from Instagram, and Facebook is building a mobile app that lets you display photos on the Portal. You can do that today, but it’s significantly more complicated because you need to create a private album just for Portal.
Coming soon, too, is the ability to send private video messages and Facebook Live support.
from Social – TechCrunch https://tcrn.ch/2GPso3p
Original Content From: https://techcrunch.com
TECH Solutions - Developers can now verify mobile app users over WhatsApp instead of SMS
Facebook today released a new SDK that allows mobile app developers to integrate WhatsApp verification into Account Kit for iOS and Android. This will allow developers to build apps where users can opt to receive their verification codes through the WhatsApp app installed on their phone, instead through SMS.
Today, many apps give users the ability to sign up using only a phone number — a now popular alternative to Facebook Login, thanks to the social network’s numerous privacy scandals which led to fewer people choosing to use Facebook with third-party apps. Plus, using phone numbers to sign up is common with a younger generation of users who don’t have Facebook accounts — and sometimes barely use email, except for joining apps and services.
When using a phone number to sign in, the app can confirm the user by sending a verification code over SMS to the number provided. The user then enters that code to create their account. This process can also be used when logging in, as part of a multi-factor verification system where a user’s account information is combined with this extra step for added security.

While this process is straightforward and easy enough to follow, SMS is not everyone’s preferred messaging platform. That’s particularly true in emerging markets like India, where 200 million people are on WhatsApp, for example. In addition, those without an unlimited messaging plan are careful not to overuse texting when it can be avoided.
That’s where the WhatsApp SDK comes in. Once integrated into an iOS or Android app, developers can offer to send users their verification code over WhatsApp instead of text messaging. They can even choose to disable SMS verification, notes Facebook.
This is all a part of WhatsApp’s Account Kit, which is a larger set of developer tools designed to allow people to quickly register and login to apps or websites using only a phone number and email, no password required.
This WhatsApp verification codes option has been available on WhatsApp’s web SDK since late 2018, but hadn’t been available with mobile apps until today.
from Social – TechCrunch https://tcrn.ch/2ITg8m2
Original Content From: https://techcrunch.com
Developers can now verify mobile app users over WhatsApp instead of SMS
Facebook today released a new SDK that allows mobile app developers to integrate WhatsApp verification into Account Kit for iOS and Android. This will allow developers to build apps where users can opt to receive their verification codes through the WhatsApp app installed on their phone, instead through SMS.
Today, many apps give users the ability to sign up using only a phone number — a now popular alternative to Facebook Login, thanks to the social network’s numerous privacy scandals which led to fewer people choosing to use Facebook with third-party apps. Plus, using phone numbers to sign up is common with a younger generation of users who don’t have Facebook accounts — and sometimes barely use email, except for joining apps and services.
When using a phone number to sign in, the app can confirm the user by sending a verification code over SMS to the number provided. The user then enters that code to create their account. This process can also be used when logging in, as part of a multi-factor verification system where a user’s account information is combined with this extra step for added security.

While this process is straightforward and easy enough to follow, SMS is not everyone’s preferred messaging platform. That’s particularly true in emerging markets like India, where 200 million people are on WhatsApp, for example. In addition, those without an unlimited messaging plan are careful not to overuse texting when it can be avoided.
That’s where the WhatsApp SDK comes in. Once integrated into an iOS or Android app, developers can offer to send users their verification code over WhatsApp instead of text messaging. They can even choose to disable SMS verification, notes Facebook.
This is all a part of WhatsApp’s Account Kit, which is a larger set of developer tools designed to allow people to quickly register and login to apps or websites using only a phone number and email, no password required.
This WhatsApp verification codes option has been available on WhatsApp’s web SDK since late 2018, but hadn’t been available with mobile apps until today.
from Mobile – TechCrunch https://tcrn.ch/2ITg8m2
ORIGINAL CONTENT FROM: https://techcrunch.com/
TECH Solutions - Instagram will now let creators and influencers sell items directly
The monetization hose is on full blast at Instagram now, and today at F8, Facebook unveiled one of the latest developments on that front. The company said that creators will now be able to tag items to sell them directly to people viewing their posts and Stories.
For now, this will work only on items that are tagged from businesses that are part of the new checkout beta program Instagram is running in the U.S.
It’s also part of a bigger transactional swing that we’re seeing at Instagram that extends beyond just catering to consumerism and influencers speaking to Instagram’s billion-plus users.
Today Instagram also confirmed that it would be adding donation stickers in Stories — something we reported it was working on several months ago.
The tags that creators and influencers can now add is a significant development on product tagging, which up to now had been reserved just for businesses and brands, not open to individuals.
But the purpose for now doesn’t seem to be to help creators make commissions on those sales. Facebook tells us that “at this time,” creators will not make a cut on any purchases made as a result of anyone clicking on links in their posts (meaning: it may come down the line).
Rather, the point is to cut down on some of the repeat questions that creators get about what they are wearing, and where to buy it. “People are already shopping from creators by asking product questions in comments and Direct,” a spokesperson said. “With the ability to tag products, creators can provide the information their followers are looking for and get back to expressing themselves and sharing what’s on their mind, which will make their followers happy too.”
But they are not getting diddly, either. The spokesperson notes that creators will also receive additional insights with shopping posts, such as engagements and shopping insights. For those who are making a living out of their influencer status, these could help them leverage better deals with those brands, longer term.
Instagram will start testing first with a small group of creators over the next few weeks, including on the accounts of Gigi Hadid, Kim Kardashian West, Kris Jenner, Kylie Jenner and Leesa Angelique (who runs @saythelees).
“It’s my job to share beauty secrets and tips,” she said about the new feature. “I’m usually writing long, detailed captions about the latest products I’ve been using. Having this tool just makes it that much easier to let everyone know what I’m wearing and from where – down to the shade.”
from Social – TechCrunch https://tcrn.ch/2GKRfoV
Original Content From: https://techcrunch.com
TECH Solutions - Facebook boss reveals changes in response to criticism
from BBC News - Technology https://bbc.in/2DFrLsv
Original Content From: http://bbci.co.uk
TECH Solutions - Misbah Faiz Interview With Tamoor Pardasi || How to Get Job in Pakistan
Hi Friends: This is my Blog Technical Solutions created to share videos and content of technical solutions with the world. At this blog you can find videos about Free Search Engine Optimization Course, how to develope Android Applications and What is Computer hardware and software, you would be able to increse your channel views, or boost your website. so guys keep visiting my blog for learning technical things. Thank You!
TECH Solutions - Old Facebook finally wants you to ‘Meet New Friends’
Facebook’s social graph is aging, full of long-lost acquaintances and hometown friends you don’t care much about seeing in the News Feed any more. But Facebook is now testing a pivot away from its core identity of connecting you with existing friends so it can revitalize the social graph and keep people coming back. Facebook’s “Meet New Friends” lets you browse people from shared communities such as your school, workplace or city who’ve also opted in to the feature. It’s now in testing in a few markets before it’s rolled out more widely soon.
Meet New Friends could give people fresh pals to follow in their News Feed, or help recently registered users grow their network until they have access to enough content to keep them busy. And eventually, Facebook could layer on monetization features similar to dating apps where users pay to be shown more prominently to potential connections.

Fidji Simo, the head of Facebook’s main app, tells me Meet New Friends was based on emerging behaviors the company had spotted. “Developing relationships with people they didn’t already know is very different from the core use case of Facebook,” but she notes, “We’ve already seen that naturally happen in Groups, and Meet New Friends will make that a bit easier.”
When users open Meet New Friends, they pick the communities through which they’re open to meeting new friends. For now they choose between schools, employers and locations, but Facebook will eventually add Groups too. In that sense it works a bit like Facebook Dating, which rolls out to 14 new countries today and opens to dating friends with its new Secret Crush feature.
Algorithms will sort potential connections by who is most relevant, such as those with mutual friends or shared interests, but you won’t get “matched” where both users have to state their interest in the other. Instead, users can just browse profiles, and then either send people a friend request (which might feel a bit out of the blue), or send them a single text-only message to a recipient’s dedicated Meet New Friends chat inbox. They can’t message that same person again until they respond (to prevent spamming), and the text-only limitation ensures no unsavory photos get blasted around. If they do reply, the thread moves to Facebook Messenger.
Meet New Friends will pit Facebook against a range of other apps, from local-focused Meetup and Nextdoor to verticalized apps like Hey Vina for women only to dating-affiliated apps like Bumble BFF. But Facebook benefits from its ubiquity, so users can try Meet New Friends without feeling embarrassed by downloading an app just to make them less lonely.

For years, the mildly creepy People You May Know feature has been a cornerstone of Facebook’s growth strategy. But it’s still just about recreating your offline social graph online. As Facebook strives to become more meaningful to people’s lives, fostering new friendships could give people a fuzzy feeling about the giant corporation.
from Social – TechCrunch https://tcrn.ch/2PF0WJq
Original Content From: https://techcrunch.com
TECH Solutions - Facebook Dating opens to friends with Secret Crush
Facebook built Dating to be privacy-safe, hoping to avoid the awkwardness of friends or family checking out your romance profile. But now Facebook has found a way to let you silently express your affection for a friend without them knowing unless they reciprocate.
Facebook Dating is opening in 14 more countries, bringing the total to 19. It will launch in the US before the end of the year. Dating brings with it a new feature called Secret Crush that expands it beyond strangers and friends-of-friends. Choose up to 9 friends you like-like. If they’ve opted into Facebook Dating, they’ll get a notification that some friend has a crush on them. If they add you as a Secret Crush too, you’re both notified and can chat on Messenger.

Facebook Dating product manager Charmaine Hung tells me that “I have 2000 Facebook friends. I’m not best friends with all 2000 people, and there’s a good chance that one of that could be a really good match with me. I trust them, I appreciate them, and I know we’re compatible. The only thing missing is knowing if we’re both interested in being more than just friends without the fear of rejection if you were to do this in real life.”
Facebook announced Dating at F8 a year ago and launched it in Colombia in September. Users opt-in, and then browse Events and Groups they’re part of for potential matches. They send them a text-only message based on something in their profile which goes to a special Dating inbox. And if that person reciprocates, they can chat and maybe meet up. Now it’s opening in the Philippines, Vietnam, Singapore, Malaysia, Laos, Brazil, Peru, Chile, Bolivia, Ecuador, Paraguay, Uruguay, Guyana, and Suriname.

One concern with Secret Crush is that users might spam the feature by constantly adding a removing people from their list until they discover a match. That’s why Facebook will only let you sub out one person per day after you reach your initial limit of 9.
Currently there’s still no plan to monetize Dating, but that’s not the point. After years of scandals, Facebook needs to prove it deserves to be your social network. Mindlessly browsing the News Feed has proven to be exhausting and at times detrimental to health. But if the app can introduce you to your future spouse, or even just a summer fling, you might keep a place in your for Facebook too.
from Social – TechCrunch https://tcrn.ch/2GLG7rQ
Original Content From: https://techcrunch.com
TECH Solutions - Instagram officially tests hiding Like counts
Would we feel less envious, shameful and competitive if Instagram didn’t tell us how many Likes a post received? That’s the idea behind Instagram now hiding Like counts from both a post’s viewers and its author as part of an experiment in Canada. A post’s creator can still open the Likers window to see the names of everyone who hearted their post, but they’d have to count them manually.
Even though Like totals would still impact how the algorithm ranks a post in the feed, if rolled out, the change would refocus Instagram on self-expression instead of being a popularity contest. Users might be less likely to delete a photo or video because it didn’t get enough Likes, or resort to their Finsta account to post something authentic but less “perfect.” It could make us less likely to envy-spiral because we wouldn’t see friends or influencers getting more Likes than us. And people might be more willing to post what truly represents their complicated identities because they’re not battling for the biggest Like count.

“Later this week, we’re running a test in Canada that removes the total number of likes on photos and video views in Feed, Permalink pages and Profile,” an Instagram spokesperson tells TechCrunch. “We are testing this because we want your followers to focus on the photos and videos you share, not how many likes they get.” The small percentage of Canadian users in the test will see a notice atop their feed warning them of “a change to how you see Likes.”
One big concern, though, is that influencers often get discovered for paid promotions or have their sponsored content measured by public Like counts or a screenshot of their Liker list. “We understand that this is important for many creators, and while this test is in exploratory stages, we are thinking through ways for them to communicate value to their brand partners,” an Instagram spokesperson tells TechCrunch.

TechCrunch first reported two weeks ago that Instagram had prototyped hiding public Like counts, as spotted by Jane Manchun Wong. The company confirmed the feature had been built but not tested in the wild. The news immediately set off a wave of commentary from users. Many, while initially shocked, thought it would make Instagram usage healthier and cutback on some of the toxic anxiety produced by staring at the little numbers.
So why test in Canada? “Canadians are highly social and tech savvy, with over 24 million people connecting across our family of apps each month. We wanted to test this with a digitally savvy audience that has a thriving community on Instagram,” a company spokesperson told us.
It’s reassuring to see Instagram adding new well-being features after the departure of founders Kevin Systrom and Mike Krieger. Systrom in particular had been a big proponent of reducing envy and inauthenticity on social media, which was part of the impetus for launching Instagram Stories, where users could share unpolished looks at their lives. Before he left in September, Instagram rolled out its Your Activity dashboard showing the average time you spent per day on the app, plus a “You’re All Caught Up” warning that tells users they’ve seen all recent feed posts and can stop scrolling.
A 2013 study by Krasnova et al. discovered that 20 percent of envy-causing situations that experiment participants experienced happened on Facebook. They also determined that Facebook causes toxic envy, noting that “intensity of passive following is likely to reduce users’ life satisfaction in the long-run, as it triggers upward social comparison and invidious emotions.” Instagram, with its focus on imagery and manicured looks at our lives, might cause even more envy. Hiding Likes would be a strong step toward us judging ourselves less.
from Social – TechCrunch https://tcrn.ch/2V3sONv
Original Content From: https://techcrunch.com
TECH Solutions - Facebook Messenger will get desktop apps, co-watching, emoji status
To win chat, Facebook Messenger must be as accessible as SMS, yet more entertaining than Snapchat. Today, Messenger pushes on both fronts with a series of announcements at Facebook’s F8 conference, including that it will launch Mac and PC desktop apps, a faster and smaller mobile app, simultaneous video co-watching and a revamped Friends tab, where friends can use an emoji to tell you what they’re up to or down for.
Facebook is also beefing up its tools for the 40 million active businesses and 300,000 businesses on Messenger, up from 200,000 businesses a year ago. Merchants will be able to let users book appointments at salons and masseuses, collect information with new lead generation chatbot templates and provide customer service to verified customers through authenticated m.me links. Facebook hopes this will boost the app beyond the 20 billion messages sent between people and businesses each month, which is up 10X from December 2017.

“We believe you can build practically any utility on top of messaging,” says Facebook’s head of Messenger Stan Chudnovsky. But he stresses that “All of the engineering behind it is has been redone” to make it more reliable, and to comply with CEO Mark Zuckerberg’s directive to unite the backends of Messenger, WhatsApp and Instagram Direct. “Of course, if we didn’t have to do all that, we’d be able to invest more in utilities. But we feel that utilities will be less functional if we don’t do that work. They need to go hand-in-hand together. Utilities will be more powerful, more functional and more desired if built on top of a system that’s interoperable and end-to-end encrypted.”
Here’s a look at the major Messenger announcements and why they’re important:
Messenger Desktop – A stripped-down version of Messenger focused on chat, audio and video calls will debut later this year. Chudnovsky says it will remove the need to juggle and resize browser tabs by giving you an always-accessible version of Messenger that can replace some of the unofficial knock-offs. Especially as Messenger focuses more on businesses, giving them a dedicated desktop interface could convince them to invest more in lead generation and customer service through Messenger.
Facebook Messenger’s upcoming desktop app
Project Lightspeed – Messenger is reengineering its app to cut 70 mb off its download size so people with low-storage phones don’t have to delete as many photos to install it. In testing, the app can cold start in merely 1.3 seconds, which Chudnovsky says is just 25 percent of where Messenger and many other apps are today. While Facebook already offers Messenger Light for the developing world, making the main app faster for everyone else could help Messenger swoop in and steal users from the status quo of SMS. The Lightspeed update will roll out later this year.
Video Co-Watching – TechCrunch reported in November that Messenger was building a Facebook Watch Party-style experience that would let users pick videos to watch at the same time as a friend, with reaction cams of their faces shown below the video. Now in testing before rolling out later this year, users can pick any Facebook video, invite one or multiple friends and laugh together. Unique capabilities like this could make Messenger more entertaining between utilitarian chat threads and appeal to a younger audience Facebook is at risk of losing.
Watch Videos Together on Messenger
Business Tools – After a rough start to its chatbot program a few years ago, where bots couldn’t figure out users’ open-ended responses, Chudnovsky says the platform is now picking up steam with 300,000 developers on board. One option that’s worked especially well is lead-generation templates, which teach bots to ask people standardized questions to collect contact info or business intent, so Messenger is adding more of those templates with completion reminders and seamless hand-off to a live agent.
To let users interact with appointment-based businesses through a platform they’re already familiar with, Messenger launched a beta program for barbers, dentists and more that will soon open to let any business handle appointment booking through the app. And with new authenticated m.me links, a business can take a logged-in user on their website and pass them to Messenger while still knowing their order history and other info. Getting more businesses hooked on Messenger customer service could be very lucrative down the line.
Appointment booking on Messenger
Close Friends and Emoji Status – Perhaps the most interesting update to Messenger, though, is its upcoming effort to help you make offline plans. Messenger is in the early stages of rebuilding its Friends tab into “Close Friends,” which will host big previews of friends’ Stories, photos shared in your chats, and let people overlay an emoji on their profile pic to show friends what they’re doing. We first reported this “Your Emoji” status update feature was being built a year ago, but it quietly cropped up in the video for Messenger Close Friends. This iteration lets you add an emoji like a home, barbell, low battery or beer mug, plus a short text description, to let friends know you’re back from work, at the gym, might not respond or are interested in getting a drink. These will show up atop the Close Friends tab as well as on location-sharing maps and more once this eventually rolls out.
Messenger’s upcoming Close Friends tab with Your Emoji status
Facebook Messenger is the best poised app to solve the loneliness problem. We often end up by ourselves because we’re not sure which of our friends are free to hang out, and we’re embarrassed to look desperate by constantly reaching out. But with emoji status, Messenger users could quietly signal their intentions without seeming needy. This “what are you doing offline” feature could be a whole social network of its own, as apps like Down To Lunch have tried. But with 1.3 billion users and built-in chat, Messenger has the ubiquity and utility to turn a hope into a hangout.
from Social – TechCrunch https://tcrn.ch/2USxL6O
Original Content From: https://techcrunch.com
Old Facebook finally wants you to ‘Meet New Friends’
Facebook’s social graph is aging, full of long-lost acquaintances and hometown friends you don’t care much about seeing in the News Feed any more. But Facebook is now testing a pivot away from its core identity of connecting you with existing friends so it can revitalize the social graph and keep people coming back. Facebook’s “Meet New Friends” lets you browse people from shared communities such as your school, workplace or city who’ve also opted in to the feature. It’s now in testing in a few markets before it’s rolled out more widely soon.
Meet New Friends could give people fresh pals to follow in their News Feed, or help recently registered users grow their network until they have access to enough content to keep them busy. And eventually, Facebook could layer on monetization features similar to dating apps where users pay to be shown more prominently to potential connections.

Fidji Simo, the head of Facebook’s main app, tells me Meet New Friends was based on emerging behaviors the company had spotted. “Developing relationships with people they didn’t already know is very different from the core use case of Facebook,” but she notes, “We’ve already seen that naturally happen in Groups, and Meet New Friends will make that a bit easier.”
When users open Meet New Friends, they pick the communities through which they’re open to meeting new friends. For now they choose between schools, employers and locations, but Facebook will eventually add Groups too. In that sense it works a bit like Facebook Dating, which rolls out to 14 new countries today and opens to dating friends with its new Secret Crush feature.
Algorithms will sort potential connections by who is most relevant, such as those with mutual friends or shared interests, but you won’t get “matched” where both users have to state their interest in the other. Instead, users can just browse profiles, and then either send people a friend request (which might feel a bit out of the blue), or send them a single text-only message to a recipient’s dedicated Meet New Friends chat inbox. They can’t message that same person again until they respond (to prevent spamming), and the text-only limitation ensures no unsavory photos get blasted around. If they do reply, the thread moves to Facebook Messenger.
Meet New Friends will pit Facebook against a range of other apps, from local-focused Meetup and Nextdoor to verticalized apps like Hey Vina for women only to dating-affiliated apps like Bumble BFF. But Facebook benefits from its ubiquity, so users can try Meet New Friends without feeling embarrassed by downloading an app just to make them less lonely.

For years, the mildly creepy People You May Know feature has been a cornerstone of Facebook’s growth strategy. But it’s still just about recreating your offline social graph online. As Facebook strives to become more meaningful to people’s lives, fostering new friendships could give people a fuzzy feeling about the giant corporation.
from Mobile – TechCrunch https://tcrn.ch/2PF0WJq
ORIGINAL CONTENT FROM: https://techcrunch.com/
Facebook Dating opens to friends with Secret Crush
Facebook built Dating to be privacy-safe, hoping to avoid the awkwardness of friends or family checking out your romance profile. But now Facebook has found a way to let you silently express your affection for a friend without them knowing unless they reciprocate.
Facebook Dating is opening in 14 more countries, bringing the total to 19. It will launch in the US before the end of the year. Dating brings with it a new feature called Secret Crush that expands it beyond strangers and friends-of-friends. Choose up to 9 friends you like-like. If they’ve opted into Facebook Dating, they’ll get a notification that some friend has a crush on them. If they add you as a Secret Crush too, you’re both notified and can chat on Messenger.

Facebook Dating product manager Charmaine Hung tells me that “I have 2000 Facebook friends. I’m not best friends with all 2000 people, and there’s a good chance that one of that could be a really good match with me. I trust them, I appreciate them, and I know we’re compatible. The only thing missing is knowing if we’re both interested in being more than just friends without the fear of rejection if you were to do this in real life.”
Facebook announced Dating at F8 a year ago and launched it in Colombia in September. Users opt-in, and then browse Events and Groups they’re part of for potential matches. They send them a text-only message based on something in their profile which goes to a special Dating inbox. And if that person reciprocates, they can chat and maybe meet up. Now it’s opening in the Philippines, Vietnam, Singapore, Malaysia, Laos, Brazil, Peru, Chile, Bolivia, Ecuador, Paraguay, Uruguay, Guyana, and Suriname.

One concern with Secret Crush is that users might spam the feature by constantly adding a removing people from their list until they discover a match. That’s why Facebook will only let you sub out one person per day after you reach your initial limit of 9.
Currently there’s still no plan to monetize Dating, but that’s not the point. After years of scandals, Facebook needs to prove it deserves to be your social network. Mindlessly browsing the News Feed has proven to be exhausting and at times detrimental to health. But if the app can introduce you to your future spouse, or even just a summer fling, you might keep a place in your for Facebook too.
from Mobile – TechCrunch https://tcrn.ch/2GLG7rQ
ORIGINAL CONTENT FROM: https://techcrunch.com/
Instagram officially tests hiding Like counts
Would we feel less envious, shameful and competitive if Instagram didn’t tell us how many Likes a post received? That’s the idea behind Instagram now hiding Like counts from both a post’s viewers and its author as part of an experiment in Canada. A post’s creator can still open the Likers window to see the names of everyone who hearted their post, but they’d have to count them manually.
Even though Like totals would still impact how the algorithm ranks a post in the feed, if rolled out, the change would refocus Instagram on self-expression instead of being a popularity contest. Users might be less likely to delete a photo or video because it didn’t get enough Likes, or resort to their Finsta account to post something authentic but less “perfect.” It could make us less likely to envy-spiral because we wouldn’t see friends or influencers getting more Likes than us. And people might be more willing to post what truly represents their complicated identities because they’re not battling for the biggest Like count.

“Later this week, we’re running a test in Canada that removes the total number of likes on photos and video views in Feed, Permalink pages and Profile,” an Instagram spokesperson tells TechCrunch. “We are testing this because we want your followers to focus on the photos and videos you share, not how many likes they get.” The small percentage of Canadian users in the test will see a notice atop their feed warning them of “a change to how you see Likes.”
One big concern, though, is that influencers often get discovered for paid promotions or have their sponsored content measured by public Like counts or a screenshot of their Liker list. “We understand that this is important for many creators, and while this test is in exploratory stages, we are thinking through ways for them to communicate value to their brand partners,” an Instagram spokesperson tells TechCrunch.

TechCrunch first reported two weeks ago that Instagram had prototyped hiding public Like counts, as spotted by Jane Manchun Wong. The company confirmed the feature had been built but not tested in the wild. The news immediately set off a wave of commentary from users. Many, while initially shocked, thought it would make Instagram usage healthier and cutback on some of the toxic anxiety produced by staring at the little numbers.
So why test in Canada? “Canadians are highly social and tech savvy, with over 24 million people connecting across our family of apps each month. We wanted to test this with a digitally savvy audience that has a thriving community on Instagram,” a company spokesperson told us.
It’s reassuring to see Instagram adding new well-being features after the departure of founders Kevin Systrom and Mike Krieger. Systrom in particular had been a big proponent of reducing envy and inauthenticity on social media, which was part of the impetus for launching Instagram Stories, where users could share unpolished looks at their lives. Before he left in September, Instagram rolled out its Your Activity dashboard showing the average time you spent per day on the app, plus a “You’re All Caught Up” warning that tells users they’ve seen all recent feed posts and can stop scrolling.
A 2013 study by Krasnova et al. discovered that 20 percent of envy-causing situations that experiment participants experienced happened on Facebook. They also determined that Facebook causes toxic envy, noting that “intensity of passive following is likely to reduce users’ life satisfaction in the long-run, as it triggers upward social comparison and invidious emotions.” Instagram, with its focus on imagery and manicured looks at our lives, might cause even more envy. Hiding Likes would be a strong step toward us judging ourselves less.
from Mobile – TechCrunch https://tcrn.ch/2V3sONv
ORIGINAL CONTENT FROM: https://techcrunch.com/

